About Us Maternity bear .co.uk was founded whilst I was pregnant with my second child, I was out shopping for useful items for my impending labour and also a keepsake item for those first moments with the new baby. One thing I thought about was the first cry of my new baby, as I was well aware from my first baby these moments pass forever, so I set about creating a wish list for expectant mums and after many years in retail I made my dream a reality. The maternity bear was born this original concept is now a cleverly designed bear of excellent quality for use in labour and to treasure early moments with baby forever this bear is lovely as a gift bought for a mum to be or just as perfect bought for yourself and your impending birth.